Our methodology is different from a classical Branding Company or Agency approaches. Our unique team combination, which consists of hands-on experienced consultants and World’s leading marketing strategy firm Trout & Partners with personal contribution of Mr. Jack Trout, World’s foremost marketing strategist enables us to approach the problem and find the best solution in the context of competition instead of a generalist approach. We are capable of understanding all brand requirements via a detailed brand audit & research prerequisite in addition to a thorough analysis of the industry audit, branding models in the Middle East and portfolio approaches of the leading industry players. This is critical for the project not only to create best brand strategies but even more critical as the complete scope includes Engagment and life cycle management which is dully executed by our in-house team of marketing consultants.

Step 1: Brand & Industry Audit

• Analyze relevant external factors of the market.
• Analyze the overall industry conditions (performance, structure, dynamics, innovation and trends).
• Analyze the customer segments, values, audiences.
• Analyze competitive pressure.
• Analyze the brand in terms of current positioning, identity, image, values and personality.

Step 2: Brand Strategy Development

• Establish Brand Differentiation Platform to develop the brand architecture.
• Establish the overall components of the brand, as well as the extension of that brand to other products within the portfolio.
• Functional & emotional benefits.
• Build Brand Values.
• Create Brand Positioning.

Step 3: Brand Communication Strategy & Identity

• Leverage Brand Communications across the entire customer journey & experience.
• Elaborate relevant messages according to specific target audiences, select suitable communication channels, and asses budgets & timings – the holistic communication plan.
• Develop customer oriented communication tools to deliver the differentiated idea.   
• Brand Look & feel, imagery, naming.

Step 4: Brand Implementation

• Brand Execution and project management consultancy to create, supervise and monitor the production and launch of the brand.
• Organize a systematic measurement to evaluate the success of the campaign both for the internal and external target audiences.  
• Deduce the lessons learned & implications for further analysis, strategies & campaigns.